Data & Analytics
Understand performance. Act with confidence.
Connect sales, finance, and operations to see what is driving results, where performance is falling short, and which changes deserve investment. We build a reliable view of your business and turn analysis into clear priorities for growth, profitability, and capacity.
Small business in practice
Answer the questions that shape performance.
Move from disconnected reports to a clear explanation of what is happening, why it is happening, and what to do next.
Growth & customer economics
Where should the next growth dollar go?
Trace enquiries through to completed, profitable work. Compare channels, customer groups, and services by acquisition cost, conversion, repeat business, and the effort required to serve them.
Enquiries · Quotes · Sales · Delivery costs
Compare conversion, repeat purchases, and profit by customer group.
Redirect spend toward customers and offers that create durable value.
Track the outcomeCustomer acquisition cost · Contribution margin · Repeat revenue
Pricing & profitability
Why are sales growing faster than profit?
Reconcile quoted and actual costs, then separate the effects of pricing, discounts, product mix, labour, materials, and rework. Identify where margin is being lost and test which change would address the cause.
Invoices · Job costs · Time · Discounts
Isolate the products, jobs, and changes in scope that dilute profit.
Set pricing, scope, and delivery priorities with the economics in view.
Track the outcomeGross margin · Cost to serve · Unbilled scope
Forecasting & capacity
Can the business deliver its next stage of growth?
Combine sales opportunities, confirmed work, seasonality, and available capacity. Model changes in demand, staffing, and delivery time so expansion decisions reflect the resources and cash they require.
Pipeline · Booked work · Staffing · Cash timing
Test demand scenarios against available people, time, and resources.
Decide when to hire, add capacity, or change the delivery plan.
Track the outcomeForecast accuracy · Utilisation · Delivery time
Evidence & benchmarks
Better information has business value.
The cost of poor visibility shows up in delayed decisions and missed opportunities. Useful analytics connects the numbers to changes you can make.
Business impact
Visibility, decisions, and performance
A visibility gap
45%Report inadequate reporting and analysis.
Surveyed U.S. businesses with 10–99 employees, 2024.
Measured revenue impact
+3.6%Higher sales with access to an analytics dashboard.
Average revenue lift in a randomized 2016 study of U.S. online sellers.
The cost of manual work
87%Say manual data work delays financial reporting.
Surveyed U.S. businesses with 10–99 employees, 2024.
Survey percentages reflect reported challenges. The sales result comes from a separate field experiment, not a forecast of your return.
The cost of standing still
Decisions still get made when the numbers are missing.
You can keep quoting low-margin work, funding weak channels, or adding capacity in the wrong place. Start by finding the decision where better information could change the outcome.
A clear test for ROI
Measure the decision, not the dashboard.
Track margin improved, unnecessary spend avoided, or additional profitable work won. Compare that value with the cost of preparing the data and keeping the reporting useful.
A practical first step
Bring clarity to your next business decision.
Bring us a performance question, growth plan, or investment decision. We’ll assess the information behind it and define the analysis needed to move forward with confidence.